2024 01 03 zero to one

Zero To One

What valuable company nobody is building ?

The seven questions that every business must answer: 1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see?

Chapters 1. The Challenge of the Future 2. Party Like It’s 1999 3. All Happy Companies Are Different 4. The Ideology of Competition 5. Last Mover Advantage 6. You Are Not a Lottery Ticket 7. Follow the Money 8. Secrets 9. Foundations 10. The Mechanics of Mafia 11. If You Build It, Will They Come? 12. Man and Machine 13. Seeing Green 14 The Founder’s Paradox